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Simpublica publisher and editor Deanna Hutchinson with the first copy of Simpublica


In March 2014, we celebrated printing the first issue of Simpublica. Frustrated that I couldn’t tell people at a BBQ what I do for a living, or direct them to a “book or website” as was often requested, I started Simpublica, a print and online magazine in 2013.

Celebrating the question “what if”, simpublica explores the fascinating cultures of simulation and augmented reality from the viewpoint of everyday people. It is a unique perspective on the people, technology, applications and trends around the world addressing questions like “What if we painted the wall a different colour? What if there’s a flood? What if the wind changes direction? What if the brakes fail? What if it’s a roaring success?“



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